Featured case study
E-commerce · USA & Australia
E-commerce · USA & Australia
From zero to 13x ROAS — scaling a waterproof fishing drone in the US market
Context: Xpece ONE is a waterproof fishing drone sold directly to consumers in the US and Australia. I took over full paid media management — Meta Ads and Google Ads — with the goal of building a profitable, scalable acquisition engine from the ground up.
Challenge: The product had a high AOV ($1,500+), a niche audience, and no established brand recognition in the US market. Every dollar had to work harder than usual.
13x
Blended ROAS (Meta + Google)
$173K
Revenue in a single month
55.81x
Best performing ad ROAS
$91
Lowest CAC achieved
What I did
- →Built full TOF/MOF/BOF funnel structure across Meta and Google simultaneously
- →Identified winning UGC video creatives — best ad achieved 55.81x ROAS on Meta
- →Scaled Google Search campaigns from 6.70x to 10.45x ROAS month-over-month
- →Reduced CAC by 44% while maintaining revenue with 36% less spend
- →Expanded to Australian market with dedicated TOF campaigns
Channels & tools
Meta AdsGoogle AdsYouTube AdsGo High Level
Healthcare · Dental · USA
60+ qualified leads per month for high-ticket dental treatments ($25K–$40K)
Context: Via GoStaffy, I managed paid media and funnel optimization for ThePracticeMarketers — a healthcare marketing agency specializing in dental practices in the US. Treatments ranged from $25,000 to $40,000 per patient.
Challenge: Generating qualified leads for ultra-high-ticket dental services requires extreme targeting precision. Volume isn't the goal — quality is. A single qualified lead can represent $40K in revenue.
500+
Total leads generated
60+
Qualified leads per month
$25K–$40K
Average treatment value
↓ CPL
Cost per lead reduced consistently
What I did
- →Built and optimized full lead generation funnel for high-ticket dental services
- →Implemented Go High Level CRM for lead qualification and automated follow-up
- →Achieved consistent 60+ qualified leads per month at target CPL
- →Optimized landing pages and ad creatives for high-intent dental audiences
- →Managed campaigns across Meta Ads with precise geographic and demographic targeting
Channels & tools
Meta AdsGo High LevelLanding PagesCRM Automation
Aesthetics & Beauty · Colombia
260% revenue growth as CMO — scaling an aesthetics clinic from 1 to 4 locations
Context: Promoestética Colombia is a medical aesthetics company offering treatments including Radiesse, hyaluronic acid, and botulinum toxin. I joined as Director of Marketing & Sales and built the entire digital marketing operation from scratch.
Challenge: 80% of sales came from the website with no structured paid media strategy, no email marketing system, and no dashboard to track performance. The goal was to grow year-over-year and support the opening of 3 new locations.
260%
Revenue growth over 2 years
$2.7M
Net sales generated
25K+
Email subscribers built
21.5%
Average email open rate
What I did
- →Designed and executed full paid media strategy — Meta Ads + Google Performance Max
- →Grew email list from 5,000 to 30,000 subscribers with 8 automation flows
- →Best email campaign generated $15,233 in revenue from a single send
- →Supported the successful opening of 3 new clinic locations
- →Built a custom sales dashboard in Excel + GA4 for weekly performance tracking
Channels & tools
Meta AdsGoogle AdsMailchimpGA4
Education · Colombia
2,000 WhatsApp leads per month at $3.50 USD/day — education lead generation at scale
Context: Inandina is a Colombian technical education institution offering certifications and diplomas. I managed their digital marketing strategy for 7 years, focusing on high-volume lead generation via WhatsApp campaigns.
Challenge: The goal was to generate a consistent, high volume of student inquiries via WhatsApp at the lowest possible cost per lead — in a highly competitive education market.
2,000+
WhatsApp leads per month
$3.50
Daily ad spend (USD)
7
Years of continuous results
↓ CPL
Consistently below market average
What I did
- →Generated 2,000+ monthly WhatsApp inquiries with just ~$3.50 USD/day in ad spend
- →Ran engagement + conversion campaigns with WhatsApp as the conversion destination
- →Maintained consistent lead volume for 7 consecutive years
- →Optimized audience segmentation by program, location, and student profile
- →Designed visual and copy assets aligned with each program's target audience
Channels & tools
Meta AdsWhatsApp BusinessContent Creation
SaaS · Software · Colombia
Positioning Nomaddi as Colombia's #1 software services company — with AI-powered automation
Context: Nomaddi is a Colombian software development and services company. Over 7 years, I led their digital marketing and growth strategy — from paid media to brand positioning to marketing automation.
Challenge: The SaaS and software services market in Colombia is highly competitive and fragmented. The goal was to establish Nomaddi as the clear market leader while reducing the cost of customer acquisition.
#1
Software services brand in Colombia
↓ CPL
Cost per lead reduced
↓ CPS
Cost per sale reduced
AI
Automated lead response funnel built
What I did
- →Led full digital marketing strategy for 7 consecutive years
- →Positioned Nomaddi as the leading software services brand in Colombia
- →Built an AI-powered WhatsApp automation funnel for instant lead response
- →Consistently reduced Cost Per Lead and Cost Per Sale over time
- →Managed paid campaigns on Meta Ads with B2B audience targeting
Channels & tools
Meta AdsAI AutomationWhatsApp BusinessFunnel Design
Ready to be next?
Let's build your case study
Book a free 30-minute strategy call. I'll review your current setup and tell you exactly where the growth opportunity is.
Book a Free Strategy Call